is an American technology company established by Elon Musk in 2023 as the successor to Twitter, Inc. It is a wholly owned division of X Holdings Corp., which is itself owned by Musk. The company owns the social networking service Twitter (currently rebranding to X) and has announced plans to use it as a base for other offerings.
In April 2022, filings to the Securities and Exchange Commission (SEC) revealed Musk had formed three corporate entities in Delaware, all under the name of X Holdings. According to the filings, one of the entities was to merge with Twitter, Inc., while another was to serve as the parent company of the newly merged company. A third entity would then help take on a US$13 billion loan provided by various large banks to acquire Twitter. The name "X" dates back to X.com, an online bank co-founded by Musk in 1999. In March 2000, X.com merged with competitor Confinity to create PayPal. Musk considered forming a holding company named "X" for Tesla, Inc. and SpaceX in August 2012. In July 2017, Musk reacquired the domain X.com, for an undisclosed amount, from PayPal. Musk reaffirmed his support for the name "X" in December 2020, replying to a Twitter user who renewed calls for Musk to form a new holding company under that name, although he dismissed the idea of X acquiring his businesses.
The concept for X solidified in October 2022, when Musk tweeted that acquiring Twitter is "an accelerant to creating X, the everything app". According to Musk, Twitter would accelerate the creation of X by "3 to 5 years". Musk expressed interest in creating an app similar to WeChat—a Chinese instant messaging, social media, and mobile payment app—on a podcast in May 2022. In June, Musk told Twitter employees that Twitter is a "digital town square" that should be all-encompassing, like WeChat. In a Morgan Stanley conference in March 2023, Musk touted X once again as the potentially "biggest financial institution in the world". On October 27, 2022, Musk acquired Twitter for $44 billion, and subsequently became its CEO.
In March 2023, Musk registered X Corp. in Nevada. On the same day, Musk registered the artificial intelligence (AI) company X.AI. Later that month, Musk applied to merge X Holdings I with X Holdings Corp. and Twitter, Inc. with X Corp. In the filing, Musk revealed that X Holdings Corp. has $2 million in capital; X Holdings Corp. will also serve as the parent company for X Corp. In a company-wide email that month, Musk announced that Twitter employees will receive stock in X Corp.
In an April 2023 court filing for an ongoing lawsuit filed by right-wing political activist Laura Loomer against Twitter and its former CEO Jack Dorsey, Twitter, Inc. notified the court that it had been consolidated into X Corp., a Nevada corporation based in Carson City. A similar filing was made in the U.S. District Court for the Southern District of Florida.
On May 11, 2023, Musk tweeted that he had found his replacement as Twitter and X Corp.'s CEO. The next day, on May 12, he named Linda Yaccarino as the new CEO, adding that she "will focus primarily on business operations, while I focus on product design & new technology". Musk said he will transition his role to executive chairman and chief technology officer. Yaccarino succeeded Musk on June 5, 2023.
Fidelity Investments estimated the company's value at $15 billion in June 2023.